Why We Started selviontrixa
Back in 2018, Zephyr was working at a major investment bank in Sydney, reviewing loan applications from small businesses. The pattern was depressing — brilliant people with solid business ideas getting rejected because they couldn't present their financials properly.
Meanwhile, Indira was finishing her economics research at ANU, watching friends struggle to turn their startup dreams into sustainable businesses. They had the passion and the products, but lacked the financial literacy to make smart decisions.
We realized there was this massive education gap. Business schools teach theory, but real entrepreneurs need practical skills they can use right away. That's exactly what we set out to build.